What Is the Core Problem with the "Delighters" Characteristic of the Kano

question 139

Multiple Choice

What is the core problem with the "Delighters" characteristic of the Kano model of customer satisfaction?

• A)A problem for marketers is that highly satisfied customers are rare
• B)A problem for marketers is that those extra features provided cost more money
• C)A problem for marketers is that the quality of customer service personnel varies to a great extent
• D)A problem for marketers is that over time "delighters" become expected

---

Definitions:

Cash Savings

The reduction in cash expenditures due to cost-saving measures, representing an increase in liquidity.

Straight-Line Depreciation

Straight-line depreciation is a technique that spreads the expense of a physical asset evenly across its useful lifespan in uniform yearly instalments.

After-Tax Discount

The reduction in price or cost of an item after accounting for the impact of taxes.

Income Tax Rate

The percentage of earnings taxed on entities or individuals.