Service Marketers Have Argued for a 7-Ps Approach for Their

question 149

Multiple Choice

Service marketers have argued for a 7-Ps approach for their marketing mix. Which of the following are the 7-P's?

• A)Place, Product, Promotion, Planning, Price, People, Process
• B)Place, Product, People, Productivity, Promotion, Process, Planning
• C)People, Promotion, Price, Process, Physical Evidence, Product, Place
• D)People, Place, Price, Process, Planning, Product, Physical Evidence

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Definitions:

Connective Tissue

Tissue that supports, binds together, and protects organs in the body, consisting of various cell types within an extracellular matrix.

Heparin

A medication and naturally occurring substance that prevents blood from clotting, commonly used in medical settings.

Histamine

A compound found in the body that acts as a neurotransmitter and is involved in local immune responses, as well as regulating physiological functions in the gut and acting as a mediator of itching and allergic reactions.

Mast Cells

Mast cells are immune system cells found in connective tissues throughout the body that release substances like histamine during allergic reactions and inflammation.