Which of the Following Statements Defines Value-Based Marketing

question 42

Multiple Choice

Which of the following statements defines value-based marketing?

• A)The objective of marketing is seen as developing, producing and promoting products/services at the lowest cost
• B)The objective of marketing is seen as developing, producing and promoting value for money products/ services, which match consumers' needs
• C)The objective of marketing is seen as contributing to the maximization of shareholder value which has become the overarching goal of chief executives in more and more companies
• D)The objective of marketing is seen as satisfying customers' expectations and needs. Where customers are seen as the "Kings & Queens" of a company

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Definitions:

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Specific, measurable tasks or activities that are planned and executed to achieve a particular goal or objective.

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