The Marketing Audit Consists of Both an Internal and an External

question 86

Multiple Choice

The marketing audit consists of both an internal and an external marketing audit. An external audit focuses on _______.

• A)those areas under the control of marketing management
• B)forces over which management has no control
• C)forces in the microenvironment
• D)all of the above

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Definitions:

Fallacy

An incorrect assumption or flaw in logic that causes an argument to be invalid.

Appeal to Authority

A logical fallacy in which the argument relies on the authority or reputation of an individual as evidence, rather than on logical reasoning or empirical evidence.

Sarah McLachlan

A Canadian singer-songwriter and musician known for her emotive ballads and involvement in the Lilith Fair tour which promoted female musicians.

Abused Animals

Animals that suffer harm or cruelty at the hands of humans, often sparking concern for animal rights and welfare.