Examlex
A SWOT analysis is a structured approach to evaluating the strategic position of a business by identifying its strengths, weaknesses, opportunities and threats. Which of the following strengths should be identified?
Integrated Marketing Communications
A strategic approach to marketing that combines various communication tools and channels to provide a comprehensive message about a product or brand.
Impressions
A measurement used in digital marketing to count the number of times an advertisement or content is displayed, regardless of whether it was clicked or not.
Return On Investment
A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the return by the cost of the investment.
Advertising Value Equivalency
Advertising Value Equivalency (AVE) is a metric used in public relations to measure the benefit to a client from media coverage by comparing it to the equivalent cost if the space or time were bought as advertising.
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