Four Core Forms of Customer Value Have Been Identified

question 111

Multiple Choice

Four core forms of customer value have been identified. These are price value, performance value, emotional value and _______ value.

• A)relational
• B)rational
• C)cost
• D)relative

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Definitions:

Compulsory Licence

A license granted to a third-party by the government to use a patented invention without the consent of the patent holder.

Royalty Fee

A payment made to an owner for the use of their property, typically intellectual property or natural resources.

Distinctive Guise

A unique appearance of a product or packaging that signifies exclusive source, identity or origin, typically relevant in trademark law.

Certification Mark

A mark used by a certified organization to indicate that products or services meet a certain standard of quality or performance.