Many Consumer Products Have Similar Design, Functionality and Features

question 145

Multiple Choice

Many consumer products have similar design, functionality and features. Consequently, the only real difference that exists between these products/brands is in the mind of the consumer, and this is known as _______ value.

• A)relational
• B)emotional
• C)price
• D)performance

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Definitions:

Learning Sets

The process by which individuals become more efficient at learning based on experiences gained from solving previous problems.

Harry Harlow

A psychologist known for his research on attachment in rhesus monkeys, emphasizing the importance of caregiving and companionship.

Cognitive Map

A mental representation of one's physical environment's layout.

Classical Conditioning

A pattern of learning where two stimuli are habitually paired; consequently, a response initially generated by the second stimulus becomes generated by the first stimulus.