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Marketing Should Not Be a Haphazard Activity

question 124

Multiple Choice

Marketing should not be a haphazard activity. Attention to marketing must be _______ as the market changes and nothing lasts forever.


Definitions:

Qualitative Research

A research method that explores and understands the meaning individuals or groups ascribe to social or human problems, often using techniques like interviews, observations, and analysis of text and documents.

Normative

Relating to an ideal standard or model, and pertaining to rules that govern behavior within a group or society.

Empirical

Based on observation or experience rather than theory or pure logic, relating to data which can be measured or observed directly.

Diagnostic

Pertaining to or aiding in the detection and identification of a disease, condition, or distinctive characteristics.

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