Which of the Following Statements Defines Value-Based Marketing

question 42

Multiple Choice

Which of the following statements defines value-based marketing?

• A)The objective of marketing is seen as developing, producing and promoting products/services at the lowest cost
• B)The objective of marketing is seen as developing, producing and promoting value for money products/ services, which match consumers' needs
• C)The objective of marketing is seen as contributing to the maximization of shareholder value which has become the overarching goal of chief executives in more and more companies
• D)The objective of marketing is seen as satisfying customers' expectations and needs. Where customers are seen as the "Kings & Queens" of a company

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Definitions:

Par Preferred Stock

A type of preferred stock that has a specified face value (par value) which determines the dividend calculation and has priority over common stock in dividend payments and upon liquidation.

Par Common Stock

The nominal or face value assigned to a share of common stock, as declared in the corporate charter, which has little bearing on the market value of the share.

Market Value

The present cost at which a service or asset is available for purchase or sale in the market.

Share-based Compensation

A form of remuneration where employees receive shares of the company's stock as part of their compensation package.