Which of the Following Statements Is True

question 78

Multiple Choice

Which of the following statements is true?

• A)Customer satisfaction is achieved when customers buy again from the same company
• B)Customer satisfaction is achieved through the fulfilment of customers' requirements or needs
• C)Customer satisfaction is achieved when there are no complaints
• D)Customer satisfaction is achieved when products are sold below recommended retail price

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Definitions:

Scanner Data

Data obtained from scanner readings of UPC codes at checkout counters.

UPC Codes

Universal Product Codes, a system of barcodes used to uniquely identify retail products for tracking and sales purposes.

Secondary Data

Information that has been collected previously for another purpose but is being utilized for a new research or analysis.

Sales Figures

Quantitative data representing a company's sales performance over a specific period of time.