The Marketing Audit Consists of Both an Internal and an External

question 86

Multiple Choice

The marketing audit consists of both an internal and an external marketing audit. An external audit focuses on _______.

• A)those areas under the control of marketing management
• B)forces over which management has no control
• C)forces in the microenvironment
• D)all of the above

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Definitions:

Prefrontal Cortex

An area at the front of the brain involved in complex behaviors, decision making, and moderating social behavior.

Nucleus Accumbens

A brain structure in the limbic system that plays a significant role in the influence of reinforcement on behavior; the neurotransmitter dopamine is central to the reinforcing quality of events.

Species-specific Defense Reactions

Innate defensive behaviors characteristic to a species, often triggered by specific threats or predators.

Danger

The possibility of suffering harm or injury; a situation involving exposure to risk.