There Are Two Key Elements of Marketing _______, Namely the Effectiveness

question 11

Multiple Choice

There are two key elements of marketing _______, namely the effectiveness of operational marketing activity and the impact of marketing on the bottom line.

• A)measurement
• B)control
• C)objectives
• D)budgets

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Definitions:

Backward Integration

A business strategy where a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, thereby controlling production of its supplies.

Acquires Suppliers

The process by which a company takes over or purchases its suppliers to control the supply chain.

Unrelated Diversification

A corporate strategy where a company expands into areas or industries that are not related to its current business or products.

New Businesses

Enterprises that have been recently established and are in the early stages of operation.