The Marketing Concept and the Use of Marketing Tools and Concepts

question 131

True/False

The marketing concept and the use of marketing tools and concepts is evident only in commercial organizations.

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Definitions:

Higher Prices

Increased costs for goods or services, often resulting from factors like high demand, low supply, or increased production costs.

Clicks-And-Mortar

Refers to businesses that combine online digital presence (clicks) with physical storefronts (mortar) to offer a comprehensive retail experience.

E-Book

A digital format of a book, accessible on electronic devices such as e-readers, tablets, and computers.

Degree of Digitization

The extent to which processes, operations, or systems are converted or adapted to digital form, impacting efficiency, accessibility, and innovation.