A Key Challenge for Marketers Is to Monitor and Understand

question 38

True/False

A key challenge for marketers is to monitor and understand customer needs and develop a competitive advantage through marketing mix decisions.

---

Definitions:

Direct Current

Electrical current that flows in one constant direction, typical of battery power and contrasted with alternating current (AC).

Amperage

The strength of an electric current measured in amperes.

Electrical Pressure

Another term for voltage, indicating the potential difference or force that causes current to flow in a circuit.

Volts

The unit of measurement for electric potential or electromotive force, indicative of how much force pushing electric current through a circuit.