A Long-Term Plan That Fulfills the Goals and Objectives of an Organization

question 19

Multiple Choice

A long-term plan that fulfills the goals and objectives of an organization is known as a(n)

• A)management style.
• B)strategy.
• C)mission statement.
• D)operational mission.

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Definitions:

Sales Promotion

A strategy in marketing that employs brief incentives to motivate buying or selling a product or service.

Public Relations

Strategies and activities employed to shape public perception and maintain a positive image of a company, product, or individual.

Revenue Per Ad Dollar

The amount of revenue generated for every dollar spent on advertising, a key metric in marketing efficiency and effectiveness.

Total Revenue

The total amount of money received by a company for goods sold or services provided during a certain time period.