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Ellis Company
Ellis Company uses activity-based costing.The company produces two products: IPods and MP3 players.The annual production and sales volume of IPods is 8,000 units and of MP3 players is 6,000 units.There are three activity cost pools with the following expected activities and estimated total costs:
Activity Cost Pool | Estimated Cost | Expected Activity IPods | Expected Activity MP3 players | Total |
---|---|---|---|---|
Activity 1 | $20,000 | 100 | 400 | 500 |
Activity 2 | $37,000 | 800 | 200 | 1,000 |
Activity 3 | $91,200 | 800 | 3,000 | 3,800 |
Product Differentiation
The process of distinguishing a product or service from others, to make it more attractive to a particular target market.
MC = P
A formula indicating that in perfect competition, the price (P) is equal to the marginal cost (MC) of producing an additional unit.
Economic Profits
The variance between complete earnings and aggregate expenses, taking into account both overt and covert costs.
Downward-Sloping Demand
A market scenario where the quantity demanded by consumers decreases as the price of the good increases, illustrating the inverse relationship between price and demand.
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