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The potential rental value of space used for production activities
Introduction Stage
The initial phase of the product life cycle, characterized by slow sales growth and investments in marketing and production setup.
Marketing Goals
Specific objectives that a business aims to achieve through its marketing efforts, such as increasing brand awareness or sales.
Skimming Pricing
A pricing strategy involving setting high prices initially and then gradually lowering them over time.
High Initial Price
A pricing strategy where a new product is introduced to the market at a high price point to recuperate development costs and target early adopters.
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