Examlex
In a make or buy decision,the opportunity cost of capacity could
Social Media
Digital platforms and websites that enable users to create, share content or participate in social networking.
Digital Natives
Individuals born or brought up during the age of digital technology, therefore are familiar with computers and the internet from an early age.
Generation Z
The demographic cohort following Generation Y (Millennials), typically defined as those born from the mid-1990s to the early 2010s, known for being digital natives.
Two-Way Digital Conversations
Interactions between brands and consumers or between individuals that occur through digital platforms, allowing for mutual communication and feedback.
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