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Fulton Company
Fulton Company Is Placing an Ad in the Local

question 108

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Fulton Company
Fulton Company is placing an ad in the local paper to advertise its products.The ad will run for one week at a total cost of $5,500.Fulton Company has four categories of products as follows:
                                % of floor space  Expected sales
                                      occupied. \text {\underline{ occupied.} }      value \text {\underline{ value} }
 Harchware 20%$35,000 Hand Tools 1515,000 Lawn Fumiture 4564,500 Light Fixtures 2025,500\begin{array}{lcl}\text { Harchware } & 20 \% & \$ 35,000 \\\text { Hand Tools } & 15 & 15,000 \\\text { Lawn Fumiture } & 45 & 64,500 \\\text { Light Fixtures } & 20 & 25,500\end{array}




Refer to Fulton Company.What amount of advertising cost should be allocated to hardware,assuming Fulton allocates based on percent of floor space occupied?

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Definitions:

Nonlinear

Not following a straight, direct, or sequential path, often referring to narratives, processes, or thinking that jumps around in time or topic.

Clear, Vivid Language

Language that is straightforward and expressive, making it easy for the reader to visualize and understand the message.

Planning Outline

A structured plan or framework used to organize ideas and information before starting a project or writing a document.

Speaking Outline

A structured framework or plan that outlines the main points and details of a speech, designed to aid in its delivery.

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