Fulton Company
Fulton Company Is Placing an Ad in the Local

question 56

Multiple Choice

Fulton Company
Fulton Company is placing an ad in the local paper to advertise its products.The ad will run for one week at a total cost of $5,500.Fulton Company has four categories of products as follows:
                                % of floor space  Expected sales
                                     $\text {\underline{ occupied.} }$     $\text {\underline{ value} }$
$\begin{array}{lcl}\text { Harchware } & 20 \% & \$ 35,000 \\\text { Hand Tools } & 15 & 15,000 \\\text { Lawn Fumiture } & 45 & 64,500 \\\text { Light Fixtures } & 20 & 25,500\end{array}$





Refer to Fulton Company.Assume that Fulton decides to allocate based on expected sales value.What amount of advertising cost should be allocated to light fixtures (round to the nearest dollar) ?

• A)$1,375
• B)$589
• C)$1,002
• D)$2,534

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Definitions:

Stimulus Discrimination

The learned ability to differentiate between similar stimuli and respond accordingly in conditioning.

Observational Learning

A learning process whereby individuals acquire new behaviors or information by watching the actions of others, also known as social learning or modeling.

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Variable-Ratio Schedule

A reinforcement schedule in behaviorist psychology where a response is reinforced after an unpredictable number of responses, making it very resistant to extinction.