Examlex
Which of the following statements is true about the values statement of an organization?
Horizontal Integration
A type of business expansion strategy where a company acquires or merges with other companies at the same level of the supply chain in similar or different industries.
Cross-Media Integration
A strategy that involves coordinating promotional efforts across multiple media platforms to maximize the reach and impact of marketing messages.
Disney
An American multinational entertainment and media conglomerate known for its film studio, theme parks, and various media networks.
IHeartMedia
A mass media company in the United States, primarily known for its far-reaching radio broadcasting network.
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