Presently,the Software Division of Bennett Publishing Corporation Has a Profit

question 22

Multiple Choice

Presently,the Software Division of Bennett Publishing Corporation has a profit margin of 30%.If total sales rise by $100,000,the net result will be

• A)an increase in the profit margin ratio to above 30%.
• B)a decrease in the profit margin ratio to below 30%.
• C)no change in the profit margin ratio.
• D)a change in the profit margin ratio that cannot be determined from this information.

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Definitions:

Buying Behavior

The decision processes and acts of individuals involved in buying and using products, influenced by psychological, social, and economic factors.

Buying Decisions

The process by which a consumer chooses whether or not to purchase an item, often influenced by various factors.

Purchase Decision

The process by which a consumer decides whether to buy a product, influenced by factors like price, quality, and brand.