Examlex
If a project's profitability index is less than 1,the project's
Mini-Mart
A small retail outlet that typically sells a limited range of food and household products, often located in convenient locations for quick purchases.
Shopper Marketing
The use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store.
Product Samples
are small quantities of a product given away free of charge to consumers to try and encourage purchase.
Brand Communications
The means by which a brand conveys its values, attributes, and benefits to its target audience to build brand awareness and loyalty.
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