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Kelly's personal construct theory emphasizes the notion that
Potential Value
Represents the future benefits or value that an asset, investment, or action will potentially generate, not yet realized.
Innovation Process
A series of steps that begins with ideation and proceeds through to the implementation of new products, services, or processes.
Idea Creation
The process of generating, developing, and communicating new concepts or innovations.
Cause-Effect Relationship
A connection between events or conditions where one directly triggers the outcome of the other.
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