The Major Strength of the Factor and Trait Approaches

question 51

Multiple Choice

The major strength of the Factor and Trait approaches

• A)is found in their ability to organize knowledge.
• B)lies in the high level of internal consistency between the two main theories.
• C)lies in the parsimony of the theory,or the fewest number of explanatory factors possible.
• D)is found in all of these.

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Three Fs of Selling

A sales philosophy that emphasizes the importance of Feelings, Features, and Facts in the process of persuading potential customers.

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