Examlex
May called ______ "the capacity to organize one's self so that movement in a certain direction or toward a certain goal may take place".
Good-News Message
A communication technique used in business writing or email to convey positive or favorable information to the recipient.
Subtle Sales Messages
Indirect or not immediately apparent marketing messages aimed at persuading consumers.
Direct Sales Messages
Communications focused on promoting and selling a product or service directly to the consumer.
Persuasive Arguments
Statements designed to convince or influence others to accept a particular point of view.
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