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According to Rogers,positive external evaluations
Principals
The main parties involved in a transaction or contract, typically who have the primary responsibility and interest in the agreement.
Agents
Individuals or entities authorized to act on behalf of another, known as the principal, in business transactions or negotiations.
Customized Equipment
Machinery or tools designed and built to meet the specific requirements of a particular user.
Independent Dealer
A dealer in securities or other goods who operates independently, not being affiliated with larger institutions or networks.
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