Explain Rotter's Concepts of Internal and External Control of Reinforcement

question 40

Essay

Explain Rotter's concepts of internal and external control of reinforcement.

---

Definitions:

Contribution Margin Ratio

A ratio that shows the contribution margin as a percentage of total sales, indicating how much of the revenue is available to cover fixed costs and generate profit.

Fixed Expenses

Expenses that do not fluctuate with changes in production volume or sales, such as rent and salaries.

Variable Expenses

Costs that change in proportion to the level and nature of business activity, such as advertising, sales commissions, and shipping costs.

Cost Volume Profit Analysis

A managerial accounting technique used to determine the effects of changes in costs and volume on a company's profits.