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E.O.Wilson when he argued for a merger of the biological and social sciences and dubbed his movement
New-product Development
It refers to the complete process of bringing a new product or service to market, including idea generation, concept testing, design, development, and marketing.
Customers
Individuals or organizations that purchase goods or services for personal use or to fulfill their own business needs.
Suppliers
Businesses or individuals that provide goods or services to another company under a contract or agreement.
Nontraditional Firms
Companies that operate in non-conventional ways, often challenging established norms and practices in their industry.
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