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According to May,Eigenwelt Refers to Our Relationship to

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According to May,Eigenwelt refers to our relationship to


Definitions:

Personal Selling

A direct sales approach involving face-to-face interaction between a salesperson and a customer, aimed at persuading the customer to make a purchase.

Two-way Communication

An interactive form of communication where both parties can send and receive messages, facilitating mutual understanding and feedback.

Purchase Decision

The process that leads a consumer to buy a product or service after considering various factors.

Sales Promotion

A strategy in marketing that employs brief incentives to motivate buying or selling a product or service.

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