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Describe Rogers's concepts of the formative and actualizing tendencies.
Indirect Influence
The subtle or unintentional effects on individuals or society by cultural texts, media, or other external factors, often shaping attitudes or behaviors without direct persuasion.
Key Feature
is a primary or distinctive attribute of a product or service that sets it apart from its competitors.
Observational Learning
A process of learning that occurs through observing the behavior of others and the outcomes of those behaviors.
Social Environment
The immediate physical and social setting in which people live or in which something happens or develops.
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