You Are Developing Advertisements to Promote a Political Candidate

question 15

Multiple Choice

You are developing advertisements to promote a political candidate.One ad is a radio spot airing during "drive time," when listeners are stressed,distracted,and impatient.Another advertisement is a print ad to appear in national newspapers and business magazines.Based on this information,which of the following would you recommend?

• A)Both the radio spot and the print ad should rely on the peripheral route to persuasion.
• B)The radio spot should rely on the peripheral route to persuasion.
• C)Both the radio spot and the print ad should rely on the central route to persuasion.
• D)The print ad should rely on the peripheral route to persuasion.

---

Definitions:

Specificity

The condition or quality of being precise, detailed, or specific.

Situational Variables

These are external factors that affect an individual's behavior in a given context or situation, including environmental conditions and social circumstances.

Cultural Differences

Variations in the norms, values, beliefs, and practices among different cultures or societies.

Intensifiers

Words or phrases used to give emphasis or stress on the degree of an attribute or action in communication.