Max Is a Graduate Student Who Wants to Find a Relation

question 46

Multiple Choice

Max is a graduate student who wants to find a relation between identity formation and the influence of the environment.For this purpose,he interviews a group of 5-year-olds,a group of 10-year-olds,and a group of 15-year-olds,and asks them what they plan to be when they finish school.In this example,Mark is using a _____ research method.

• A)longitudinal
• B)cross-sectional
• C)single case experimental
• D)sequential

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Definitions:

Rapid Adoption

The quick acceptance and integration of a new product, technology, or idea by the market or consumers.

Product Life Cycle

The stages a product goes through from introduction to growth, maturity, and decline in the market.

Niche Segment

A specialized market segment focused on a specific group of consumers with particular interests, needs, or demographic characteristics.

Diehard Consumers

Consumers who are extremely loyal to a brand, product, or service, often in spite of other options or changes in the market.