Which of the Following Is TRUE of the Opponent-Process Theory

question 81

Multiple Choice

Which of the following is TRUE of the opponent-process theory?

• A)According to the opponent-process theory,perception of color is influenced by the relative strength with which each of the three kinds of cones is activated.
• B)The opponent-process theory suggests that in addition to black and white,there are four,rather than three,colors.
• C)According to the opponent-process theory,the cells that respond to color operate independently,rather than in conjunction.
• D)The opponent-process theory provides a weak explanation for afterimages.

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Definitions:

Benchmark Test

An evaluation or test that uses a set of standards or an established reference point to measure the performance of a product or service.

Pretest

An evaluation of advertisements by a sample of targeted consumers before an ad campaign begins.

Posttest

An evaluation of advertisements after the ad campaign is launched by a sample of targeted consumers.

Objective-and-Task Method

A budgeting approach where the budget is set based on the cost of specific tasks or objectives that must be accomplished to achieve marketing goals.