Examlex
Factors that distort the way the independent variable affects the dependent variable are referred to as:
Devalue
To reduce or underestimate the importance, value, or worth of something or someone, often affecting perception and market positioning.
Brand Recognition
The extent to which consumers can correctly identify a brand or its products by visual or auditory cues rather than the brand name itself.
Social Media
Online platforms where people can create content, share it, interact, and connect with others.
Millennials
A generational cohort following Generation X, typically defined as people born from the early 1980s to the late 1990s, known for their familiarity with digital communications and media.
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