_____ Refers to the Tendency of Old Patterns of Problem

question 102

Multiple Choice

_____ refers to the tendency of old patterns of problem solving to persist.

• A)Mental set
• B)Representativeness heuristic
• C)Availability heuristic
• D)Syllogistic frame

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Definitions:

Consumption Subculture

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.

Shared Commitment

A mutual agreement or pledge among members of a group to pursue a common goal or adhere to a particular set of standards or principles.

Membership Reference Group

The group to which a consumer actually belongs.

Cognitive

Relating to mental activities such as thinking, understanding, learning, and remembering.