Acme Foods Wants to Make Its Chips Saltier,but It Doesn't

question 104

Multiple Choice

Acme Foods wants to make its chips saltier,but it doesn't want to spend more than it has to on salt.A sample of consumers are asked to compare its current chip (saltiness = 100) with saltier versions and to say whether the new version is saltier.On average,sample consumers reliably say the new chip is saltier when its saltiness value is 108,but not when its saltiness value is below 108.Assuming Acme Foods' sample consumers are representative of people in general,which of the following best represents the just noticeable difference for saltiness?

• A)8%
• B)108
• C)80%
• D)100

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Definitions:

Michael Korda

An author and editor, known for his works on historical biographies as well as his leadership and management insights.

Utilitarian Outcome

A result or consequence of an action that is judged solely based on its ability to provide the greatest good for the greatest number of people.

Ethical

Pertaining to or dealing with morals or the principles of morality; conforming to accepted standards of social or professional behavior.

Power-oriented Characteristics

Traits or behaviors displayed by individuals that focus on gaining or maintaining influence or control over others.