A Decrease in the Perceived Riskiness of the Stock of Company

question 62

Multiple Choice

A decrease in the perceived riskiness of the stock of Company A ______ the risk premium investors require to purchase Company A stock and ______ the price of Company A stock.

• A) increases; increases
• B) increases; decreases
• C) decreases; increases
• D) decreases; decreases

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Definitions:

Zaltman Metaphor Elicitation Technique

A technique in market research that uses visual stimuli to elicit deep, unconscious thoughts and feelings from consumers regarding a product or service.

Projective Technique

A psychological method used in market research to help participants express their feelings and thoughts indirectly by responding to ambiguous stimuli.

Ethnography

A qualitative research method that studies people and cultures in their natural environment through observation and sometimes direct participation.