Examlex
The four components of planned aggregate expenditure are:
Early Adopters
Consumers who are among the first to purchase and use new products or technologies, often helping to spread word-of-mouth information.
Late Majority
A segment of consumers in the technology adoption lifecycle that is skeptical of change and adopts new products or technologies after the majority of the market has accepted them.
Early Majority
A segment of consumers who adopt new products or innovations shortly after the early adopters, contributing significantly to market penetration and success.
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