Which of the Following Would Most Likely Increase the Net

question 7

Multiple Choice

Which of the following would most likely increase the net profit margin ratio?

• A)An increase in the unit selling price.
• B)A decrease in the overall sales volume.
• C)An increase in operating expenses.
• D)An increase in cost of goods sold.

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Definitions:

Marketing Expenditures

The total amount of money a company spends on creating and executing its marketing strategies.

Resource-intensive

Describing activities, processes, or industries that require a large amount of resources (such as capital, time, or energy) to produce goods or services.

Family Branding

Marketing strategy that involves selling several related products under one overarching brand name.

Brand Ambiguity

The uncertainty or confusion that consumers experience due to unclear brand messages or inconsistent brand image, which can affect brand perception negatively.