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Auditors sometimes use comparisons of ratios as audit evidence. An unexplained decrease in the ratio of gross profit to sales may suggest which of the following possibilities?
Introductory Stage
The initial phase in the product life cycle where a new product is launched into the market.
Free Drinks
Complimentary beverages offered by establishments, events, or organizations as a form of hospitality or promotion.
Premiums
Money paid for insurance coverage.
Rebates
A partial refund to someone who has paid too much for tax, rent, or a utility. In marketing, it often refers to a refund given for the purchase of a product.
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