The Most Useful Allocation Basis for the Departmental Costs of an Advertising

question 101

Multiple Choice

The most useful allocation basis for the departmental costs of an advertising campaign for a storewide sale is likely to be:

• A) Floor space of each department.
• B) Relative number of items each department had on sale.
• C) Number of customers to enter each department.
• D) An equal amount of cost for each department.
• E) Proportion of sales of each department.

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