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A Retail Store Has Three Departments,1,2,and 3,and Does General Advertising

question 24

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A retail store has three departments,1,2,and 3,and does general advertising that benefits all departments.Advertising expense totaled $50,000 for the year,and departmental sales were as follows.Allocate advertising expense to Department 2 based on departmental sales. Department 1…………………………..$110,000
Department 2………………………….. 213,750
Department 3………………………….. 151,250


Definitions:

Horizontal Integration

A business strategy where a company acquires or merges with other companies in the same industry at the same stage of production, to increase market share and reduce competition.

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