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Product costs:
Consumer Behaviours
The actions and decision processes of individuals or groups in purchasing and using products or services.
Attitude
A mental inclination shown through the assessment of a specific entity either positively or negatively.
Value-Expressive Function
A function of attitudes or behaviors that expresses an individual's central values and self-concept.
Utilitarian Function
The practical and functional aspects of products or behaviors that fulfill basic needs or provide tangible benefits to the user.
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