The Gross Margin Ratio

question 158

Multiple Choice

The gross margin ratio:

• A) Is also called the net profit ratio.
• B) Measures a merchandising firm's ability to earn a profit from the sale of inventory.
• C) Is also called the profit margin.
• D) Is a measure of liquidity.
• E) Should be greater than 1.

---

Definitions:

Income Rises

A situation where there is an increase in the amount of earnings received by an individual, household, or economic entity.

Perfectly Inelastic

Describes a situation where the demand for a good or service remains constant, regardless of changes in its price.

Supply Curve

A graphical representation showing the relationship between the price of a good or service and the quantity that producers are willing and able to sell at that price.

Price Elasticity

A measure of how sensitive the quantity demanded of a good is to a change in its price.