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External users include lenders, shareholders, customers, and regulators.
Measurable
Capable of being quantified or expressed in numerical terms, allowing for assessment or comparison.
Purchasing Power
A measure of the amount of goods and services that can be purchased for a specific amount of money.
Segmenting Markets
The method of segmenting a wide market of consumers or businesses, which typically includes both current and prospective customers, into smaller groups according to common traits they share.
Specialty Cake Shop
A bakery that focuses primarily on creating and selling unique or custom cakes for special occasions.
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