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Differentiated Targeting Strategy
A marketing approach where a company targets multiple market segments with specific products or services tailored to each segment’s needs and preferences.
Niche Marketing Strategy
A marketing approach focusing on a specific segment of the market, tailored to meet the unique needs of that target audience.
Undifferentiated Targeting Strategy
A marketing approach that views the market as one large segment and targets it with a single marketing mix.
Potential Savings
The amount of money that could be saved over a period of time by making certain decisions or changes, often highlighted as an incentive.
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