Due to Environmental Factors and the Make-Up of the Test

question 207

Multiple Choice

Due to environmental factors and the make-up of the test items, African American children presently score _____ on standardized IQ tests than do European American children.

• A)an average of 15 points higher
• B)an average of 15 points lower
• C)an average of 25 points lower
• D)no different

Understand the various purposes and strategies of advertising, including informative, persuasive, and reminder advertising.

Recognize the importance of and process for creating an advertising plan and its role in campaign effectiveness.

Identify the impact of changes in advertising channels and consumer media usage on advertising strategies.

Learn about different promotional strategies (pull and push) and their applications.