Research on Mental Images Indicates That They

question 76

Multiple Choice

Research on mental images indicates that they

• A)typically are inaccurate in terms of size and organization.
• B)are three dimensional and can be rotated in mental space.
• C)are flat, like photographs.
• D)only exhibit visual or auditory qualities.

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Definitions:

Consumer Confidence

A measure of how optimistic consumers are about the overall state of the economy and their own personal finances.

Recession

A period of temporary economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters.

Direct Competition

A situation in which products that perform the same function compete against one another. Also called category competition or brand competition.

Primary Competition

Direct competitors offering similar products or services within the same market or industry, targeting the same customer base.