According to Economist Jesse Shapiro, Every Extra Commercial You View

question 158

True/False

According to economist Jesse Shapiro, every extra commercial you view adds one more positive memory of the product to your long-term memory increasing your positive impression of the product, a process Shapiro refers to as the serial positioning effect.

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Definitions:

Prediction

The act of making a forecast or estimate about a future event based on current knowledge or information.

Theory

A theory is a well-substantiated explanation of some aspect of the natural world, based on a body of facts that have been repeatedly confirmed through observation and experiment.

Brain Evolved

The process by which the brain has developed and changed over millions of years through evolutionary pressures.

Years Ago

A non-specific term used to indicate a specific amount of time in the past from the current point.